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Big Max Launch 2018 Golf Bags

by Daryl John Symonds 

BIG MAX Golf recently showcased their NEW 2018 golf bag range to the industry.

The European Golf Trolley and golf bag giants top their range annually, bringing new and exclusive designs to the market. Since Big Max moved into the US market in 2014, their push trolleys and range of Stand and Cart Bags can be seen on courses across the world.

Golfgeardirect.co.uk were one of the original retailers to stock the product both in-store and online.

It’s been an amazing journey for the brand who have seen multiple ‘Editors Choice’ awards from GolfDigest magazine; a prestigious award in the industry.

In 2018, Big Max will no doubt continue to be at the forefront of golf bag design.Adding two new models that build on the great success of the 2016 range, Big Max will also launch a new bag ‘category’; the Drop-Stop-System…

The new system of fine stitching, along with high quality parts, guarantees your Golf Bag will be 100% waterproof by Big Max.

The designers achieved the Drop-Stop-System by using a waterproof fabric with sealed seams. This added with waterproof zippers (specially designed in Japan) makes for a very trusty golf bag when you’re caught in the elements.

BIG MAX Aqua Hybrid

This NEW Aqua Hybrid bag combines both Cart and Stand bag technology.

Over the years, pretty much all stand bags would sit in a semi-stable position on any golf trolley, but if you’ve tried, you’ll know they are prone to twisting and turning. The last thing you need on your mind if you’ve just 3 putted the last hole!

Thankfully, Big Max came up with a solution to the issue in the Aqua Hybrid design.

Weighing only 2.3kg’s, Aqua Hybrid features a unique flat base and leg lock system for securing your bag. Ensuring the perfect fit. The bag also includes 7 waterproof pockets, 14-way divider and dual strap; all the benefits of a cart bag, and a stylish lightweight stand bag at the same time.

Aqua Hybrid is to retail at £230 and will be available in the following colours;

Black/Red, Silver/Black/Red, Lime/Black/Silver, Red/Black/Silver, Petrol/Black/Orange, White/Black/Orange

 

BIG MAX Aqua Sport 2

Riding on the success of the brands most successful cart bag, Aqua Sport 2 features a 14-way, 9.5-inch organiser top, full-length dividers, 7 spacious pockets, putter well (suitable for large grips) and best of all, it weighs just a mere 2.4 kg’s

 

Big Max Aqua Sport 2 includes a clear rain hood with dual zips for easy access from either side.

Aqua Sport 2 will retail at £240 and will be available in the following colours;

Black/Silver, Charcoal/Black/Red, Silver/Black/Cobalt, Yellow/Black/Silver, Red/Black/Silver, Navy/Black/Silver, Petrol/Orange/Black, White/Black/Orange, Charcoal/Fuchsia

 

BIG MAX Aqua Tour 2

We all know a golfer that takes everything around the course with them (bar the kitchen sink – yep, I’m one of them).  Thankfully, for those who love to carry everything (just incase) Big Max have a solution. The Aqua Tour 2 features a large amount of pocket space whilst keeping our belongings dry with its high quality waterproof zips.

 

Aqua Tour 2 offers large levels of storage but only weighs in at a nifty 2.7kg’s.

The bag features 9 handy pockets, a glove and towel holder, umbrella holder and putter well. For those that hate a club tangle, Aqua Tour has a 10 inch, 14 way top with full individual dividers.

The Big Max Aqua Tour 2 will retail at £270 and will be available in the following colours;

Black/Silver, Charcoal/Orange/Black, Red/Silver/Black, Petrol/Orange/Black, Lime/Silver/Black, Silver/Lime/Black.

For more information on BIG MAX Golf Bags visit Golfgeardirect.co.uk

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Mizuno ST180 Drivers, Fairways & Hybrids

 

By Daryl John Symonds

Mizuno Golf recently announced the launch of the NEW ST180 metal wood range, due to the European market in February 2018.
The Japensse Forged Iron giants, who already made an impact on tour’s around the world with their truly stunning MP-18 Irons, are set to release the new ST180 in a range of Driver, Fairway Woods and Hybrids Woods.
Early tests against 2017’s big sellers, TaylorMade M2 & Callaway GBB EPIC saw the ST180 (on average) send it two yards further than the drivers above.
A very interesting statistic if you’ve used or followed the success of the M2 or EPIC drivers this year.
The new range will replace the current JPX-EZ metal woods (now reduced online)
…but with a difference.
Yeah, yeah, yeah heard it all before…but I truly believe Mizuno, like other brands, are listening to what golfers want and indeed need.
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Mizuno JPX-EZ was hyped for it’s High MOI (the highest found in some driver tests back in 2016) and it’s deep CG (centre of gravity).
These combined made it the ideal Driver for your mid-high handicap golfers. For the lower handicap golfer, EZ would often launch too high and produce unfriendly spin rates.
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With the ST180, Mizuno’s R&D team have now designed a driver that appeals to a much wider range of golfers.
Featuring a new lower CG that’s been pushed back for the maximum forgiveness,
ST180 will spin, launch and reward off-centre strikes better than any metal wood Mizuno have previously brought to market.

Technology

Mizuno’s Wave sole commits every available gram of weight low, towards the face – dropping spin rates for even the fastest, downward ball strikers. It’s the first time Mizuno have used a Wave Sole in a driver. The new sole technology allows the ST180 to contract and expand on impact – increasing energy imparted to the golf ball.
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With a new Forged SP700 Ti Face the GT180 accelerates ball speeds noticeably past is predecessor Mizuno JPX900.

 

There’s an impressive ‘11‘ custom fit shafts available to choose from in just the ST180 Driver alone. Custom grips are also available for upgrade with the ST180 range.

Yonex EZONE GT Type X Driver: It’s what golfers want…

by Daryl Symonds, October 2017

Over the past 20 years, we’ve seen a huge advancement in golf club technology.

It may come as a shock to some, but Yonex Golf were at the forefront of many of these developments, especially in the graphite shafts and composite head designs.

Yonex are one of the most underrated golf manufacturers out there today. This December we see a new range that once again stamps their authority as the leading graphite specialists in the game.

Hard at work in Tokyo, Japan the Yonex research and development team have been producing revolutionary sport technology in the Asian, European and US markets for over Three decades.

M2 & Epic Drivers have led the driver statistics in 2017 – on Tour and at amateur level. The drivers feature composite technology, something Yonex have been playing with since the early 1980’s and used to great effect more recently with successful models – Cyberstar and later Nanospeed.

In December 2017, Yonex will launch it’s EZONE GT Type X range of Drivers, Fairways, Hybrids and Irons.

I was sucked into this range immediately with brands concept for the new clubs…

“Distance” has always been the main desire for golfers. However, “Accuracy” is actually more important for them. Yonex Golf, 2017

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I’ve always been a firm believer in accuracy in golf clubs, but if you can get both accuracy and distance then you’re winning. That’s what Yonex are offering with EZONE GT Type X.

Of course, all players preferences differ, but like the Yonex quote above, accuracy really is the key to improving your golf above overall distance.

Based on a survey in 2016 by Golf Network; golfers were more concerned about off-target hits with both Drivers (42.9%) and Irons (32.1%).

Accuracy is clearly what golfers want, but sometimes it’s hard to get away from the ‘macho’ side of the game.

Yonex however are listening to the average golfer. Considering just over 4% of UK club golfers are in Category One (5 handicap and below) it’s clear that accuracy is key to lowering our scores as well as the ever important short game.

Development Concept

The biggest selling point for Yonex is their Graphite technology. Whether it’s shafts, club-heads or Iron inserts, Yonex produce the lightest and finest graphite to the market.

 

Back in 1982, Yonex started to manufacture clubs with raw carbon materials to use for shafts and then later on, club-head technology. To this day, Yonex remain one of the only golf manufactures to produce its’ own shafts, heads and grips; making all Yonex golf clubs refreshgingly unique to themselves.

The Japanese tech giants say that Graphite technology and a New face design provides maximum distance with improved accuracy with EZONE GT Type X.

A light Titanium body is finished with a Titanium face plate and graphite crown.

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This crown (top of driver head) features a thinner and stronger design, and is 13% lighter than a conventional Driver crown. This along with the EZONE GT shaft featuring high stability through the ball will give you an overall longer shot.

Shaft

EZONE GT Type X features the EX-320 designed and manufactured by Yonex

The high tensile shaft increases club-head speed with a faster kick back and high stability through the ball. It dons a new modern cosmetic and attractive matt finish.

yonex-ezone-gt-type-x-driver-shaft

EX-320 proves to be the perfect match for the EZONE Type X Driver. The lightweight design accompanied by the faster kick back gives the shaft everything needed to maximise performance when matched to the club-head.

Face

Yonex claim that the ‘Vertically Polished Face’ technology allows for a 30% improvement in accuracy. This is based against the previously used and most popular groove appearance – horizontal.

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More on the Yonex EZONE GT Type X will be available later this month.

Stock is due to hit our shelves on December 1st 2017.  Please visit Golfgeardirect.co.uk for more information.

To demonstrate the EZONE GT please contact one our authorised Yonex Fitting Centres:

Our Yonex Fitting Centres:

Headcorn:

Golfgeardirect Unit 11, Headcorn Business Park, Barrowdale Farm, Headcorn, Kent TN279PJ

Telephone: 01622 891675 Email: sales@golfgeardirect.co.uk

Rainham:

Golfgeardirect Unit 1, 24a Longley Road, Rainham, Kent ME87RU

Telephone: 01634 262002 Email: shop@medwaygolfcentre.co.uk


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Donald Trump: The Phantom ‘Cheating’ Golfer?

Donald Trump: The Phantom ‘Cheating’ Golfer?

by Daryl Symonds

2017 has been an amazing year for golf. From the rise of USAs Justin Thomas to Sergio’s maiden major at Augusta. One event that was a pleasure to watch (even coming from a European) was witnessing the USA retain their title in style against Nick Price’s International side at the Presidents Cup. Team USA were simply amazing for the first two days; a real pleasure to watch and an insight for next years Ryder Cup at Le Golf National in Paris.

To close out the tournament, the President of the United States is invited to present the trophy to the winning captain. Unless you’ve been in hiding for the past year you will of course know that this is Donald Trump.

 

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In the golf industry, we’d known of The Donald for a long time prior to the controversial and shock presidential appointment.

10 years ago, I watched Donald Trump receive a ‘Stone-Cold-Steve-Austin Stunner’ in scripted Wrestling (if you need a laugh, watch the entertaining clip on YouTube) and now, by the power of money, he’s presenting Steve Stricker and team USA with the Presidents Cup.

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Trump has long been associated with golf, and a few tales have arisen as to whether he’s any good at the game or not… He describes himself as a man of accomplishment and success in virtually every industry; including a skill set in Golf (one of the most self proclaimed talents of the US President).

Supposedly an Eighteen-time Club Champion, Trump, a few years back invited Samuel L Jackson to play on one of his golf courses along with fellow actor, Anthony Anderson.

Appearing on the Late Night show with host Seth Meyers, Jackson claimed (and later Anderson) that the presidents caddie was miraculously finding balls that had disappeared deep into water hazards.

Now, if you’ve not played in the states, we’re not talking ponds with 2 ducks and a lily pad like the UK, we’re talking water hazards the 5 great lakes would be proud of.

On the show Jackson said “Yeah, I’ve met him a lot! I’ve played golf with him. I actually played golf with him and Anthony Anderson one day we were all playing golf together, and we clearly saw him hit a ball into a lake at Trump National in Jersey – and his caddy told him he’d found it.”

Never far from a controversial tweet, President Trump (during his campaign) responded to the fellow golf nut and Hollywood icon Jackson, starting a twitter spat.

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Trump has also been accused of cheating by rock legend Alice Cooper, to which he responded ”I do not know Alice Cooper and have never played golf with him, that’s a terrible thing to say about people, especially me”.

In a world dominated by social media, I find it incredibly hard to comprehend how someone with so much public attention, can so confidently deny that he had ever played golf with these celebrities. Especially considering there is photographic evidence, YouTube videos, endless Twitter conversations, Facebook posts and much more to back up the various claims made.

In early 2017, Trump again found himself in the spotlight though this time for his golfing etiquette when he drove his golf cart (buggy) onto and across the green that he and his playing partners has just completed.

Any golfer whether young or new to the game is taught that this is something highly frowned upon – I’ve thrown people off a golf course for doing the same back in my pro-shop days.

WARNING: greenskeepers may wish to look away…

Trump Golf currently has 19 golf courses worldwide, so sadly The Donald won’t be leaving any time soon.

From Scotland to Palm Beach, Los Angeles to Dubai, the Trump brand has acquired courses in all climates, offering world class service and facilities that come at a hefty fee.

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Trump boasts of making great deals, but financial reports tell another story. British government reports that he lost millions of dollars for three consecutive years on recent large golf investments in Scotland.

A report from Companies House showed total losses of £17.6 million across two Scottish golf resorts in 2016.

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As I write this in October 2017, 18 holes at the historic Open venue Turnberry – will cost you and one friend the heart wrenching sum of £650 under the current hands of Trump.

A lack of respect for the course, blatant cheating and responsibility for the increasing green fees at heritage courses worldwide, it seems to me that making golf great again, doesn’t involve Donald Trump.


 

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Golf: The TV Debate

By Daryl John Symonds 

This week sees the return of the British Masters, debuting at Close House near Newcastle. 

The event is officially named ‘The British Masters – with Sky Sports.’

I sit here, writing this after watching the Hero Challenge live on Sky; in which host Lee Westwood took home the trophy for the first time. I have to admit, it was a lot of fun to watch and refreshing for the game. If you like your Darts & Snooker, you would have noticed the hyped up entrances and pyrotechnics introduced at all major events.

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Luke Donald at the 2016 British Masters, The Grove, Herts

For some of the traditionalists, it may be slightly cringey to watch but I believe Sky over the past few years have made a decent effort at developing the game and attracting a new audience.

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with 2107 British Masters host Lee Westwood, South Africa 2006

Having worked in the industry since 2002, I know how hard it is to attract new golfers; junior membership has always been a struggle in the UK.

Membership, equipment costs, private clubs stuck in the 19th century and the lack of golf on terrestrial television (…does that even exist anymore?) are blamed for the lack of interest in young Brits. The argument in past chats with colleagues and friends always came back to the Sky issue. 

Love or hate them, their Golf coverage over the last 25+ years has been undeniably progressive.

Back in 1997 at 11 years old, my parents had Sky installed. For any 11 year old that loved golf, football and trashy American TV; Sky had it all.

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Popular Sky Sports on-course commentator Wayne ‘Radar’ Riley 

I don’t wish to sound like Uncle Albert, but back in my day we didn’t have what the kids have at the touch of a button today.

Social media was just a dream and you still shared the connection to the World Wide Web with your parents phone line; that noise was horrendous wasn’t it? 

Without Golf on Sky TV there were limited ways that the game could attract new golfers. We relied partially on magazines, but benefited mainly from those special few events shown live on the BBC. 

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Aside from the majors (Open Championship & Masters) we were treated twice yearly to a visit at the iconic Wentworth for both the PGA & The World Matchplay (now both shown on Sky)Along side this, the BBC also aired the now retired Benson & Hedges International Open.

So, was that enough air time for the British public to be truly inspired?

No.

Despite the lack of coverage, there was one man in the late 90’s we can thank for the influx of new golfers. With his record breaking victory at Augusta National in ’97 to his impeccable performance for the entire year 2000, Tiger Woods’ single handedly revolutionised the game. For the next 6 years Woods dominated the tour and it started to get a little, well…dull to be honest. 

With 106 worldwide professional wins including 14 majors, (Jack Nicklaus has 116 inc 18 majors) Woods will go down as the best of our generation. However, with the lack of any other player able to contend with Tiger, the game just felt stale. 

Phil Mickleson sick of Tigers achievements!

 

Back in 2002, I began working in the golf industry; one of the best decisions I ever made. I was asked by my superior colleagues who my favourite player was. Imagine their shock when the words Tiger Woods didn’t come out of my mouth *shock horror*. In fact, my idol was Ian Poulter. Before I go on, I’d just like to add that not only did I enjoy watching his game before anyone really knew who he was, but I later went on to invest considerably in the most outrageous trouser prints and blonde highlights; just to match his style. 

I’m sure it’s pretty clear how inspired I was by this man, but without Sky Sports coverage of events and a weekly TV newsletter, no one else would know who he was? The BBC was not looking at new talent, their only focus was on the old guard (Faldo, Woosie and Seve to name a few) which were sadly fading away after the late 90’s. 

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I met Poulter later that year at Wentworth, following his friend Justin Rose at the World Matchplay. We chatted around a very busy 1st tee, no one else knew who this man was, not one person.  

Since Sky Sports acquired the rights to The Open in 2016 (a decision strongly influenced  by the R&A) it was now clear that the coverage was completely outclassing its rival broadcaster. Golf wasn’t in any way a priority for the BBC, and once the R&A had made their intentions clear to move to a digital service; they pulled out the running.  

Peter Alice will forever be the voice of golf to many viewers. Sadly for Alice, due to the BBC’s lack of investment, we no longer have a live BBC golf event on the European Tour schedule. The only free golf available to non Sky customers are highlight shows of both The Masters & The Open Championship. So to put it plainly, there is no free live golf coverage to date.

Who’s to blame and does it matter? 

The argument will always stand with Golf, as it does with Football (blamed for ever reducing gate numbers); Sky have potentially damaged the game by taking the audience off the terraces, and putting them in front of the TV. 

On the flip side, it’s fair to say that Sky in fact do care about the game. They are bringing golf to the masses, and allowing for the game to inspire a much broader audience. 


When it comes to the development and future of the game, do we still rely on TV companies to promote golf?

Platforms like Facebook, Twitter & YouTube are almost always available at arms reach, and the development of social media has made me question the need for Sky.

If you’re an avid golf fan and Sky Sports customer, you’ll likely tune into the majors at least once each year. The least popular major has proven to be the US PGA Championship, and despite early Sky marketing in 2017 suggesting all 4 majors were to be shown; this didn’t happen. 

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Ewen Murray has been the voice of Sky Golf for over 25 years

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Just weeks before, golfers were left in limbo as to where they would find coverage. 

The USGA decided that no cable or digital company would be airing the event, and that it would only be available to Freeview and social media. At first, I was excited.

I knew I was paying to see all 4 majors, but this felt like a shift in the times. Maybe the game was going to head in a new direction? 

or so I thought…

Without any decent ‘widespread’ online or social marketing from the USGA, the BBC announced it will be broadcasting coverage from Quail Hollow.

Could the top dogs at the BBC really be excited by the new generation of professional golfers and inspired by Sky’s successful coverage at the BMW PGA & Open Championship?

Sadly, all was not as it seemed.

You can imagine my disappointment when I tuned in on the Thursday evening to discover that the coverage was not live. Not on a main channel anyway.

The BBCs solemn attempt was a red button service (in terrible definition) the odd hour in the early morning on BBC2 and then the final hours finishing on the radio.

After watching this event for the past 20 years I was a really disappointed to see such a high class event treated so badly. The aim was for the event to be the most watched major of all time. I’m sure the figures were decent; but it was far from inspiring.

Social media is the ideal platform to promote the game for free and although the USGA’s marketing and choice of British broadcaster was poor, the idea is good. 

Fingers crossed that the British Masters will be a strong success, and the game will continue to grow through more events like this one.

Let me know what you think. Do we need Sky and the BBC to help the promotion of golf in the UK, or is social media enough for a successful future?

Like, Comment and Share! 

www.golfgeardirect.co.uk

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Galvin Green 2017 – Part Two: Autumn/Winter – Review

Before we see them sponsor the European Ryder Cup Team in Paris 2018, Galvin Green introduce Part Two of the 2017 collection – Autumn/Winter.

The Waterproof and Fashion clothing giants give us vibrant, stylish and practical golf clothing that fight the elements whilst also keeping your street cred.

Let’s be honest… there’s not many courses where you won’t spot the GG logo these day’s. It’s kinda become the ‘club golfers’ brand …& why not?

Part One of 2017 gave us ground breaking C-Knit Technology. We continue to see this lightweight, breathable fabric along with the brands most custom range to date.

Galvin Green 2017 Part 2 Autumn Winter Range - Golfgeardirect.co.uk

CEO & Managing Director Christian Nilsson tell’s us more about Part Two.

“Having pioneered the Multi-layer Concept for greater breathability and comfort more than a decade ago, we’re now looking to raise the level of overall garment performance and looks. Golfers can choose to adapt different colour-ways, while matching up compatible layers to contend with whatever the weather brings out on the course.”

Both the Men’s & Ladies ranges will feature new Shirts, Sweaters, Pull-Overs, Wind-Stoppers and Waterproof Jackets in both Shell and Pac-Lite options. The fashion conscious golfer, as always with Galvin Green, can match up the new range with co-ordinated colour ways on all clothing ranges & Accessories.

Galvin Green 2017 Part 2 Autumn Winter

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Galvin Green 2017 Part Two – Autumn Winter range is IN STOCK at Golfgeardirect.co.uk and also available In-Store.

Honest Opinion…

I’ve played in snow storms, hail, frost, ice and rain. Why?

1) I’m mad

2) I was prepared.

It’s the only way to enjoy Winter Golf in my view. Pack spare gloves, towels and wrap up with clothing that’s designed for the committed all year round Golfer – you deserve it!

With the Gore-Tex life time guarantee Galvin Green has the high level status that a product performing this well every year – certainly deserves.

Try it for yourself!

Check out the Golfgeardirect Superstore offering here! Come try the range and get more information from one of our Galvin Green experts.

Contact Golfgeardirect:

Online: 01622 891675 | Superstore: 01634 262002 | On-Course: 01622 890866

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Titleist 718 AP1 Irons Review – Golfgeardirect.co.uk

This autumn see’s a New range of Titleist iron’s introduced to the market. The first iron we’re looking at is the 718 AP1 Iron.

Let’s take a closer look…

AP1 is the largest, longest and most forgiving in the new 718 iron range.

A new progressive construction, features easy-to-use hollow-body long irons and undercut cavity mid and short irons. Titleist AP1 irons provide the best combination of distance and trajectory for each individually designed iron.

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So are these actually forgiving? Titleist irons for years have been branded as a ‘good players’ club. This has been true over the past 20 years but since the introduction of the AP range – the AP1 has proven popular with improving golfers across the world.

One of the keys changes in the AP1 718 iron is the minimisation of hot spots – shots that will fly significantly further than others. Titleist believes it has overcome this issue in the new 2017 model.

You would likely experience 300 – RPM less spin, 1.4 – MPH more ball speed and just over three more yards carry with an 718 AP1 7-iron over the previous 716 model. TEST-product-page-5050-AP1-Face

The club features a thick top line and just enough offset to suit the eye of the game improver. AP1 feels you with confidence at address but still gives off a classic Titleist look and great feedback from centred and off-centred hits.

What Titleist say…

THE ULTIMATE GAME IMPROVEMENT IRON.
With explosive ball speed and an even more-forgiving face, 718 AP1 irons reward you in every way you can imagine. All while maintaining our classically coveted look and feel.

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PUSH YOUR GAME TO NEW HEIGHTS
Launch it high and land it soft with a lower CG and refined tungsten weighting for each individual iron. Hit longer shots that hold the green more often, putting you in better scoring positions.

DISTANCE YOU CAN DEPEND ON
AP1 irons not only deliver more distance, but also produce more consistent gapping throughout the set. Hollow-body long irons and undercut cavity mid and short irons mean you’ll be able to maximise carry distance for every shot.

CLOSER IS ALWAYS BETTER
A higher MOI gives you more room on the face to hit it pure. An improved leading edge creates better turf interaction, for more consistent contact. Together they let you hit every shot closer to your target.

Specifications:

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My thoughts:

There’s not many premium game improvement irons around that will match the looks and feel of the AP1 718. Most players looking to invest in Titleist Irons will expect the above from a typical Titleist iron – but not one this forgiving.

It fires off the club and there’s plenty of room on the face for the odd mis-hit. If you’re looking to improve and do not wish to sacrifice looks & feel then 718 AP1 could be the iron for you. Book to Demo

For the better player I feel the looks might be slightly off putting. Luckily, there’s some superb alternatives in the 718 range (AP2, CB & MB) with reviews to come.

Titleist 718 AP1 Irons are due to www.golfgeardirect.co.uk later in September 2017.  Available both online and in-store.

For more info please call us on 01622 891675 or visit our FaceBook page.

 

TaylorMade P790 Irons Review – Golfgeardirect.co.uk

 

TaylorMade P790 Irons – This Beauty is a Beast! Coming soon to both our online and high street superstore’s 

Review below by DJ Design & Media

A forged players iron that’s cut to a cavity, fit for the game improver. How do they achieve such a thing? A revolutionary foam (SpeedFoam) that expands the entire cavity and offers a soft response to all hits across the club-face. The P790 will attract a number of ability’s with what we believe is a truly unique design. There’s plenty of irons on the market that are built for both low and mid handicaps – but none like P790.

With it’s forged body and players satin-chrome finish, P790 has already attracted the attention of the worlds leading players, along with many respected golf coaches.

I’ve seen many attempts at this iron from manufacturers and none more than TaylorMade – without success. The ‘Tour-Preferred‘ range confused many golfers in past years. The TP branding suggested a ‘higher-level’ of play/talent was required to use such a club.

To be honest, that was the case.

There wasn’t that all-round iron to suit a broad part of the golfing market. With P790 it’s very clear that this iron is suitable for a wide range of players with the need for distance, forgiveness, feel and of course good looks too.

P790 Review: Looks

The TaylorMade P790’s have been beautifully finished with a players Satin-Chrome. This ‘less glare’ effect has been a popular choice amongst TaylorMade irons in the past, opting against the vintage Mizuno polished-chrome effect.

Not only does the lower handicapper get a great finish, they also get a thin top line. Given the size of the original cavity (watch video below) and weight distributed to the back of the club – this is surprisingly easy on the eye. Take a look below

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You put this iron down and feel your confidence grow over the ball. It’s a great feeling to have before takeaway.

Technology that suits all…

As I mentioned P790 has a filled in cavity that allows the club to not only look the part – it also rewards off centre hits. Yeah, yeah, yeah…heard it all before but no – P790’s really do both.

I recently demonstrated…

the P790 4-Iron, 6-Iron and PW and although I didn’t have the correct technology with me to record results, there were Two things that no device could ever tell me

both looks and feel…

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I’ve always been a believer that to get the best out of forged, bladed irons you’ll need to strike the ball consistently well and if you’re not going to practice – then they should genreally be avoided. But why should us ‘not so perfect’ ball strikers and ‘range-dodgers’ sacrifice on feel? We love the looks but need that all important consistency and distance too?

Let me introduce you to SpeedFoam.

SpeedFoam Tech

P790’s hollow cavity uses a new SpeedFoam Technology, a new proprietary construction, which serves a dual purpose of generating ball speed as well as optimising sound and feel. Injected into the club-head, SpeedFoam provides the face support and sound-damping properties that make the performance of the P790 unlike any other iron in TaylorMades 2017 Iron’s offering.

In a nutshell the cavity in the club-head is filled with an expanding soft foam that will dampen off-centre hits. It produces less vibration in the shaft for improved feel.

When you strike one well, these feel very responsive and the end results are very true to the feel and sound.

Of course, as the years have past and the lofts have weakened, there’s been some impressive distance irons (inc TaylorMade M2 Irons) produced by the leading manufactures. P790 is the first I’ve seen that looks great and you still feel that it’s going to set off like a rocket!

So why is this?

Strategically placed internal tungsten weighting is introduced in P790 for a more precise centre of gravity placement. A higher moment of inertia is also included in this ultimate player and improver iron to offer more distance and control.

SpeedPocket

The incorporation of the new wrapped face construction creates a cut-thru Speed Pocket on the sole with extreme flexibility in the lower part of the club-face; it’s this flexibility that creates greater forgiveness and consistency than is typically seen in a distance iron design.

Inverted Cone Technology

The P790 also features an ultra-thin 1.75mm face thickness with re-engineered Inverted Cone Technology optimized for the slightly smaller face area. The new, smaller Inverted Cone allows for reduced face thickness at the edges of the face, thus increasing flexibility from heel to toe and low on the club-face, resulting in more ball speed across the entire face.

Honest Opinion…

I cannot lie, this iron was a please to hit. You’ve heard me say all this though.

What really matters is who is this aimed at?

If you’re playing off a handicap of scratch – 18 these are worth at least a try for the feel and numbers on distance. There’s certainly more forgiving irons in the TaylorMade iron range (notably the M2) for anyone +above single figures but below you’ll struggle to find something better out there IMO.

 

Come try one at Golfgeardirect’s fitting centres. The TaylorMade P790’s will be available to exclusively pre-order in late September 2017.

Online and In-store.

For more please visit www.golfgeardirect.co.uk or please call us on 01622 8916745

  • Full Custom-Fit available
  • Authorised Online TaylorMade Stockist
  • Over 25 years trading with TaylorMade
  • TaylorMade trained fitters

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Motocaddy S5 Connect (Smart Cart!)

NEW S5 CONNECT Smart Cart

The most technologically advanced product in the Motocaddy range and a world ‘first’ in the trolley sector. The new S5 CONNECT can be linked to the free Motocaddy GPS App via a Bluetooth® connection on any compatible smartphone; allowing the trolley’s digital display to be used in place of a conventional GPS, offering front, middle and back distances to the green along with par of the hole, plus a clock and round timer.

Offering the ultimate in on-course connectivity, the S5 CONNECT can also receive notifications alerting the golfer of a missed call, text, email or range of app alerts, including WhatsApp and Facebook. The mobile phone can remain connected even when securely placed in the pocket of a golf bag or being charged by the trolley’s patented USB charging port.

Golf Tip: Jacques Gous & DJ Design & Media takes us through this difficult short game pitch shot.

In addition to the innovative ‘smart’ technology, the S5 CONNECT includes the modern look and features found on the latest S-Series models, including a soft-touch ergonomic handle; streamlined battery tray; Adjustable Distance Control (up to 45m) and the exclusive super-fast QUIKFOLD mechanism.

KEY FEATURES
* App driven GPS & Smartphone notifications
* Front, middle & back distances on screen*
* Utilises world’s #1 mapping database*
* 36,000 courses – no subscription fee*
* Course information including hole & par*
* Smartphone notification compatibility*
* Notifications for calls, texts, emails & apps*
* Clock & Pace of Play timer*
* Adjustable Distance Control (up to 45m)
* Patented USB charging port
* Nine speed settings
* Streamlined battery tray
* QUIKFOLD mechanism
* Soft-touch ergonomic handle
* EASILOCK™ compatible
*compatible smartphone with free Motocaddy app required

The S5 connect along with full range of Motocaddy Electric Trolleys are available to order from Golfgeardirect.co.uk

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